Nintendo confident that stock issues are over as 'Feel Great Britain' tour declared a success
Nintendo UK has reassured the trade that it will keep Wii Fit stock flowing right up until peak season as its Feel Great Britain tour continues to increase awareness of the top-selling title.
A mass media assault based around the Feel Great Britain tour has already included TV activity, a media partnership with The Guardian, extensive PR work with regional and national media and a central microsite, along with plenty of high profile POS material at retail level.
And while the trade struggled to cope with demand for Wii Fit in its first few months on sale, that’s all in the past now, said Nintendo UK’s trade and promotions marketing manager Ben Taylor.
“As we’ve always maintained, we continue to bring stock into the UK on a weekly basis and Wii Fit’s recent performance in the software chart is testament to this,” he told MCV.
Source mvc
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